Thursday, May 14, 2009

The Denomination Effect (and it is not about church)


Would you break a $50 bill for a bag of chips? Research suggests not.

"We've done some studies with four quarters and a dollar, and we found that people were much less likely to spend the $1 note that they were given than the four quarters they were given"
Listen To The NPR Planet Money Report

Or Read The NPR Planet Money Article


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