Friday, July 17, 2009

Sounds Like Apple Is Afraid Of Microsoft's Ad Campaign

CNet posted an article about the ad wars between Microsoft and Apple. It sounds like the new Microsoft ads are have a pretty significant impact on the value perception of a Mac.
Apple did not immediately respond to a request for comment, but it may have good reason to be upset. Since Microsoft launched the ads, which are a response to Apple's "I'm a Mac" ads, there is evidence that the campaign may be radically altering value perceptions of PCs. According to a report in AdAge, BrandIndex says Microsoft's so-called value perception has risen steadily since the campaign began in March, while Apple's has fallen.
Click the image above to read the article.

Thanks To Keith at BagOfNothing

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