Wednesday, November 18, 2009

The Space Chair

The commercial is called "Space Chair" and follows the journey of a single armchair that is tied to a balloon and lofted to the edge of space at 98,268 feet. The trek to the lofty altitude took 83 minutes and the fall back to Earth took the chair 24 minutes. The tag line is very ingenious -- Armchair viewing redefined.
Click the image to read about the project. The first video below is the commercial. The second shows how they made the commercial.






Thanks To Keith at BagOfNothing

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